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View salary and benefits informationDirects and oversees all aspects of product life cycle management and brand management including understanding market demands, technology trends, and the competitive field. Responsible for managing the strategic product roadmap, product development, product launch, and product marketing in order to gain maximum benefit from each product. Oversees the development and reconfiguration of brand and product management strategies within an organization. Ensures product and brand initiatives support the organization's public image. Typically requires a bachelor's degree. Typically reports to top mana more...
The Director of Advertising and Brand develops budget and projections for advertising. Plans and directs the organization's advertising strategy from a business, sales, and technical perspective. Being a Director of Advertising and Brand leads the development of sales materials including media kits. Oversees discussions and sales with sponsors and agencies and negotiates agreements with outside sales representatives. In addition, Director of Advertising and Brand requires a bachelor's degree. Typically reports to top management. The Director of Advertising and Brand manages a departmental sub- more...
The Brand and Content Marketing Director is responsible for managing the strategic product roadmap, product development, product launch, and product marketing in order to gain maximum benefit from each product. Directs and oversees all aspects of product life cycle management and brand management including understanding market demands, technology trends, and the competitive field. Being a Brand and Content Marketing Director ensures product and brand initiatives support the organization's public image. Oversees the development and reconfiguration of brand and product management strategies with more...
The Brand Marketing Strategy Director is responsible for managing the strategic product roadmap, product development, product launch, and product marketing in order to gain maximum benefit from each product. Directs and oversees all aspects of product life cycle management and brand management including understanding market demands, technology trends, and the competitive field. Being a Brand Marketing Strategy Director ensures product and brand initiatives support the organization's public image. Oversees the development and reconfiguration of brand and product management strategies within an more...
The Product/Brand Marketing Director is responsible for managing the strategic product roadmap, product development, product launch, and product marketing in order to gain maximum benefit from each product. Directs and oversees all aspects of product life cycle management and brand management including understanding market demands, technology trends, and the competitive field. Being a Product/Brand Marketing Director ensures product and brand initiatives support the organization's public image. Oversees the development and reconfiguration of brand and product management strategies within an or more...
Leads, plans, and directs all aspects of product life cycle management including understanding market demands, technology trends, and the competitive field. Ensures product and brand practices and initiatives align with greater organizational strategy and direction. Responsible for overseeing the management of the strategic product roadmap, product development, product launch, and product marketing in order to gain maximum benefit from each product. Requires a bachelor's degree. Typically reports to top management. Manages a departmental function within a broader corporate function. Develops m more...
Manages, develops, and implements marketing activities to maximize sales of an assigned brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops strategies for assigned brand based on research and analysis. Works with sales teams to identify and implement appropriate sales strategies. Ensures product and brand initiatives support the organization's public image. May require a bachelor's degree. Typically reports to a senior manager. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that p more...
Leads the implementation of marketing activities to maximize sales of a brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and enacts sales strategies for a brand. Works with sales teams to implement appropriate sales strategies. Requires a bachelor's degree. Typically reports to a manager or head of a unit/department. Supervises a group of primarily para-professional level staffs. May also be a level above a supervisor within high volume administrative/ production environments. Makes day-to-day decisions within or for a group/small department. Has more...
Manages, develops, and oversees the implementation of marketing activities to maximize sales of a brand. Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops strategies for assigned brand based on research and analysis. Works with management and team leaders to identify and implement appropriate sales strategies. Ensures product and brand initiatives support the organization's public image. Requires a bachelor's degree. Typically reports to senior management. Typically manages through subordinate managers and professionals in larger groups of mo more...
Prepares marketing strategies and supports implementing programs for a product, product line, or brand. Researches customer preferences and evaluates product performance to develop effective product and brand positioning and strategies. Partners with sales to ensure that customer targets and product messaging are effective. Develops metrics used to conduct an ongoing analysis of the effectiveness and value of marketing programs. Collaborates with stakeholders to design, produce, and distribute effective marketing materials that reflect the brand and product identity and to surface ideas for pr more...
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