As of May 18, 2021, the average salary for a Database Marketing Manager in the United States is $119,376 per year, which breaks down to an hourly rate of $57.
However, a Database Marketing Manager's salary can vary significantly. Here’s a look at the typical salary range:
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A Database Marketing Manager's salary isn't a fixed number. It's shaped by several important factors. Below, we'll explore how your years of experience, geographic location, education and company size can directly affect your earning potential.
Experience is a primary driver of a Database Marketing Manager's salary. As you build your skills and take on more complex tasks, your compensation generally increases. Here's how the average salary grows at different career stages:
| Levels | Salary |
|---|---|
| Entry Level Database Marketing Manager | $115,379 |
| Intermediate Level Database Marketing Manager | $115,856 |
| Senior Level Database Marketing Manager | $116,972 |
| Specialist Level Database Marketing Manager | $118,246 |
| Expert Level Database Marketing Manager | $120,707 |
What Am I Worth?
Your salary can change significantly depending on where you work. States with a higher cost of living and strong industrial sectors often pay more to attract Database Marketing Managers. For example, consider the average annual salaries in these key locations:
Demanded Skills for the Role:
| Skills | Demand Percentage |
|---|---|
| Insight | 9.19% |
| Direct Mail | 2.23% |
| Data Visualization | 1.67% |
| Skill | Salary | Salary % Increase |
|---|---|---|
|
Economics
|
$126,539 |
6%
|
|
Computer Science
|
$125,345 |
5%
|
|
Project Management
|
$124,151 |
4%
|
|
Leadership
|
$124,151 |
4%
|
|
Written Communication
|
$124,151 |
4%
|
|
Planning
|
$124,151 |
4%
|
Your level of education can impact your salary potential. While many Database Marketing Managers enter the field with a Bachelor's Degree degree, higher education can lead to more specialized and higher-paying roles.
According to our 100% employer-reported salary data, the median salary for a Database Marketing Manager with a Bachelor's Degree is between $127,867 and $136,340).
Database Marketing Manager Salaries by Degree Level
| Degree Level | % of user with this level of education |
|---|---|
| No Diploma | 0.3% |
| High School | 6.9% |
| Associates | 5.1% |
| Bachelors | 42.2% |
| Masters | 42.2% |
| Doctorate | 3.3% |
Understanding how a Database Marketing Manager's annual salary breaks down can help with budgeting. Below, you can see the average hourly rate, weekly pay, and monthly pay for this role. Use the buttons to switch between different pay periods.
Last Updated on May 18, 2021Salaries for a Database Marketing Manager can change over time, reflecting shifts in market demand and the overall economy. The median salary decreased from $115,247 in 2023 to around $114,340 in 2025, reflecting changes in demand, location, experience, and the wider economy. For a detailed analysis of Database Marketing Manager salary trends, .
| Year | Average Annual Salary |
|---|---|
| 2022 |
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|
| 2023 | $115,247 |
| 2024 | $115,370 |
| 2025 | $114,340 |
| 2026 |
View More
|
| 2027 |
View More
|
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Compensation PlanningHere are companies hiring for Database Marketing Manager and their salaries, click below for more details.
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A Database Marketing Manager's earning potential can vary widely depending on several factors, including location, industry, experience, education, and the specific employer. According to the latest salary data by Salary.com, a Database Marketing Manager earns the most in San Jose, CA, where the annual salary of a Database Marketing Manager is $150,569.
The highest pay for Database Marketing Manager is $145,402.
The lowest pay for Database Marketing Manager is $101,544.
Manages a staff of analysts responsible for the maintenance of the organization's marketing database. Develops strategy for targeted marketing campaigns and may be responsible for data extraction, list or lead generation, or evaluating effectiveness of marketing campaigns. Requires a bachelor's degree in area of specialty. Typically reports to a head of a unit/department. Manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.
Salary.com provides salary estimates, histograms, trends, and comparisons using data from employer job postings and third-party sources.
We offer detailed salary information across multiple percentiles for your reference. (Click here to learn Why the Salary Midpoint Formula Is Crucial for Achieving Pay Equity.)
With the most extensive online, real-time compensation data available, Salary.com helps you pinpoint your exact pay target.
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